MCM101 – Introduction to Mass Communication Book
₨ 480
Buy the MCM101 – Introduction to Mass Communication book from VU Bookshop Online. Explore the core concepts, theories, and practices in mass media and communication. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MCM101 – Introduction to Mass Communication is a foundational course that provides students with a comprehensive understanding of the mass communication field. This course introduces the fundamental concepts, history, and significance of mass media in today’s society.
At the beginning of the MCM101 course, students will explore the key elements of mass communication, including the different types of media such as print, broadcast, and digital platforms. They will learn how each medium functions and serves as a tool for disseminating information to large audiences. Through this, students will develop an understanding of how media reaches and influences diverse groups of people.
Next, the course examines the history and evolution of mass communication. Students will learn about the early days of print media, the rise of radio and television, and the modern digital revolution. This historical perspective will enable students to see how media has shaped cultural and social dynamics over time.
In addition to the history and mediums of mass communication, the MCM101 book delves into the roles and responsibilities of mass media professionals. Students will explore how journalists, editors, and producers create content, address ethical concerns, and uphold journalistic standards. The course will also highlight the critical role of media in shaping public opinion, promoting social change, and influencing political events.
The MCM101 course further explores the relationship between media and society. Students will analyze how mass communication affects culture, politics, and public policy. They will also study the impact of mass media on individual behaviors and societal norms, emphasizing the power and influence media holds in modern life.
By the end of MCM101 – Introduction to Mass Communication Course, students will have a clear understanding of the importance of mass media in shaping public consciousness. They will be equipped to critically assess media content and its effects on society, and better appreciate the responsibilities of media professionals.
Order MCM101 – Introduction to Mass Communication now through VU Bookshop Online and start your journey into the world of mass media at Virtual University.
