MKT530 – Consumer Behavior Book
₨ 780
Buy the MKT530 – Consumer Behavior book from VU Bookshop Online. Dive into the study of consumer decision processes, behavior patterns, and influences. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MKT530 – Consumer Behavior is an essential course for those interested in understanding the psychological, emotional, and social factors that influence consumer purchasing decisions. This course focuses on the study of consumer actions and motivations, helping you explore the underlying reasons behind consumer choices.
In MKT530, you will gain insights into how individuals, groups, and organizations make decisions about the acquisition, use, and disposal of goods and services. You will also examine the role of cultural, social, personal, and psychological factors in shaping consumer behavior. The course offers practical knowledge on market segmentation, brand loyalty, and how to tailor marketing strategies to meet consumer needs and preferences.
By the end of the course, you will be equipped to analyze consumer behavior patterns, design effective marketing campaigns, and understand the dynamic relationship between consumers and businesses. MKT530 will provide you with the tools to predict and influence consumer decisions, a vital skill for any marketer.
Order MKT530 – Consumer Behavior now through VU Bookshop Online and dive into the fascinating world of consumer insights. Enhance your learning experience at Virtual University and apply your knowledge in real-world marketing scenarios.
