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MKT610 – Customer Relationship Management Book

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Buy the MKT610 – Customer Relationship Management (CRM) book from VU Bookshop Online. Learn the principles of CRM, customer loyalty, and effective communication strategies. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.

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MKT610 – Customer Relationship Management (CRM) is an essential course for students who want to learn how to manage and nurture customer relationships. This course teaches the key strategies and tools businesses use to understand, attract, and retain customers.

In MKT610, you’ll dive into the core concepts of CRM and explore how customer data drives personalized experiences. You will also learn about CRM software, customer behavior analysis, and techniques for measuring customer satisfaction. Furthermore, the course covers customer loyalty programs, customer segmentation, and ways to track the success of CRM strategies.

By the end of the course, you’ll have the skills to create and implement CRM strategies that help businesses retain customers, boost sales, and build lasting relationships. MKT610 prepares you to transform customer interactions into meaningful, long-term connections, a vital skill in today’s competitive business world.

Order MKT610 – Customer Relationship Management now through VU Bookshop Online and enhance your understanding of customer relationships. Improve your skills with Virtual University and apply them in real-world business settings.

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