MKT621 – Advertising & Promotion Book
₨ 430
Buy the MKT621 – Advertising & Promotion book from VU Bookshop Online. Learn the key strategies for successful advertising, promotional campaigns, and brand management. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MKT621 – Advertising and Promotion is a course that prepares you to create successful advertising campaigns. It focuses on the key elements of advertising and promotional strategies that work in today’s competitive market.
In this course, you will explore various types of advertising media, including traditional formats like print and TV, as well as modern digital platforms. You’ll also learn how to create messages that appeal to consumers and understand their behavior. This knowledge will help you design ads that grab attention and encourage purchasing decisions.
The MKT621 course covers important promotional techniques, such as public relations, direct marketing, and sales promotions. These tools help expand the reach of your campaigns and engage your target audience. You’ll also learn to plan campaigns, keeping budget and media choices in mind. Additionally, MKT621 teaches you how to measure and evaluate the success of your campaigns, offering tips for improving future efforts.
By the end of MKT621, you’ll be able to develop, execute, and analyze advertising and promotional campaigns. You’ll gain practical experience in media planning, creative development, and strategy, skills that will benefit your marketing career.
Order MKT621 – Advertising and Promotion now through VU Bookshop Online and enhance your marketing knowledge. With Virtual University, you’ll gain the skills to thrive in the world of advertising and promotion.
