MKT624 – Brand Management Book
₨ 480
Buy the MKT624 – Brand Management book from VU Bookshop Online. Master the strategies for building, managing, and sustaining strong brands. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MKT624 – Brand Management book is a course that focuses on creating, developing, and maintaining strong brands in the competitive marketplace. This course will teach you the key strategies and techniques used by successful companies to build brand equity and create lasting consumer loyalty.
Throughout MKT624, you’ll dive into the various aspects of brand management, including brand positioning, brand identity, and the role of brand communication. You’ll learn how to conduct market research to understand consumer preferences and how to craft a brand strategy that resonates with your target audience.
The MKT624 course will also cover the lifecycle of a brand, from brand launch to growth, and how to manage challenges like brand dilution or the risk of brand failure. You’ll explore strategies for maintaining brand consistency across different channels and measuring the effectiveness of your branding efforts.
By the end of MKT624, you will have the knowledge to develop comprehensive brand strategies that increase market share and consumer loyalty. This course will help you gain insights into the competitive dynamics of branding and provide you with the tools to manage a brand effectively.
Order MKT624 – Brand Management now through VU Bookshop Online and improve your understanding of effective brand strategies. Learn from Virtual University and elevate your brand management skills to the next level.
