PSY514 – Consumer Psychology Book
₨ 450
Purchase the PSY514 – Consumer Psychology book from VU Bookshop Online. This book delves into the psychological processes behind consumer behavior, focusing on how emotions, perceptions, and motivations influence purchasing decisions and marketing strategies.
PSY514 Consumer Psychology Book provides the basic learning guide to the students at Virtual University about the psychological drives that lead to consumer behavior. This book will look comprehensively at the ways in which, under the present dynamic marketplace scenario, psychological principles are important in forming purchase decisions, brand perceptions, and consumer habits.
Key topics covered in PSY514 Book include motivation, perception, learning, and decision-making processes of consumers. The book investigates the psychological dynamics of brand loyalty, the effectiveness of advertising, and consumer preferences. Furthermore, it goes further to give insight into the psychological techniques that businesses use in attracting and retaining their customers and, therefore, is of high usefulness for students interested in marketing, advertising, and business psychology.
The PSY514 will also explain the role of social influence, emotions, and culture upon consumer behavior. Ethics involved in marketing and trends on consumer psychology towards purchase decisions online and in physical locations were also addressed in this book in detail.
Order now the PSY514 – Consumer Psychology Book from VU Bookshop Online and improve your learning journey at Virtual University. This Virtual University Book is a core resource in understanding the depth of the psychological mechanism that governs consumers’ actions and decisions.
