MKT611 – Marketing Research Book
₨ 500
Buy the MKT611 – Marketing Research book from VU Bookshop Online. Master research methodologies, data collection techniques, and data analysis in marketing. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MKT611 – Marketing Research is a vital course for students who wish to master the art of gathering and analyzing data to drive marketing decisions. This course equips students with essential tools and methodologies to conduct effective marketing research.
In MKT611, you will explore various research methods, including qualitative and quantitative approaches. The course covers data collection techniques, survey design, sampling methods, and data analysis. You’ll also learn how to interpret research findings to make informed decisions about market strategies, customer preferences, and product development.
By the end of this course, you will be able to design, conduct, and analyze marketing research projects. You’ll also gain the skills needed to evaluate consumer behavior and market trends, enabling businesses to stay competitive.
Order MKT611 – Marketing Research now through VU Bookshop Online and deepen your understanding of the research process. Enhance your expertise with Virtual University and apply your knowledge to real-world marketing challenges.
