Last Updated: January 5, 2025

Thank you for choosing VU Bookshop Online (“we,” “us,” or “our”). The Privacy Policy below describes how the VU Book Shop collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from vubookshop.com, the “Site, or otherwise communicate with us regarding the Site collectively, the “Services. For the purpose of this Privacy Policy, “you” and “your” refers to you as a user of the Services, whether you are a customer, a visitor to one of our websites, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. For purposes of this Privacy Policy, by using or accessing any of the Services, you are agreeing to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Changes to Privacy Policy

We may change this Privacy Policy from time to time, in our sole discretion, including without limitation to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, indicate the date of last modification and take any other steps required by applicable law.

2. Information We Collect

a. Information You Provide to Us

When you access our Site to place orders or contact us, you may be asked to provide us with personal information, such as:

• • Contact information such as your name, address, phone number and email.
  • Order information consists of your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions, and other information used for account security purposes.
  • Customer support information, such as the information you choose to include when communicating with us through the Services.

b. Information Collected Automatically

We may collect certain information automatically when you interact with our Site, including:

• • Device information, such as type of browser and operating system.
  • IP address and location- based on technological identifiers.
  • Usage patterns such as pages visited and times spent on the Site. This will enable us to enhance your experience and perfect our services.

c. Information from Third Parties

We may get information from service providers, including payment processors and delivery companies to complete transactions or improve our services.

3. How We Use Your Information

We use the information collected in ways including:

• • Providing Products and Services: We use your personal information to provide you with the Services to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.
  • Communicating with You and Service Improvement: We use your personal information to provide you with customer support and to improve our Services. It is in our legitimate interests to do so to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Marketing & Advertising: We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security & Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly advise that you not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please notify us immediately.

4. Sharing Your Information

We may share your personal data with:

• • Service Providers: Including delivery services, payment processors, and IT support.
  • Legal Obligations: To the extent necessary to protect our rights or comply with legal processes.
  • Business Partners: In order to enhance services or provide relevant promotions.

5. Cookies and Tracking Technologies

Our Site uses cookies to enhance user experience, gather analytics, and tailor advertisements. You can manage cookie preferences through your browser settings. Please note, disabling cookies may affect some Site features.

6. Data Security and Retention

We employ industry-standard measures to protect your data. While no system is entirely secure, we strive to maintain robust safeguards. Personal information is retained only as long as necessary to fulfill the purposes outlined or comply with legal obligations.

7. Your Rights

Depending on your location, you may have rights regarding your personal information, such as:

• • Accessing the data we hold about you.
  • Requesting corrections to inaccurate information.
  • Requesting the erasure of your data, subject to legal exceptions.
  • Opting out of promotional communications by following the unsubscribe link in our emails.

To exercise any of these rights, contact us at vubookshoppk@gmail.com.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies before providing personal information.

9. Children’s Privacy

Our services are not available for children under 16. If we discover that personal information of a minor has been collected, we will delete it immediately.

10. Services Availability

Our services are only available in Pakistan. We do not ship outside Pakistan or offer international support. If you are outside Pakistan, kindly do not access our services because they are only designed for use within the country.

Contact Us

For any further inquiries regarding this Privacy Policy and the use practices of data, please contact:

• • Email: vubookshoppk@gmail.com
  • Contact Form: https://vubookshoppk.com/contact-us

Thank you for choosing VU Bookshop Online and trusting us with your information!