MGT301 – Principles of Marketing Book
₨ 630
Buy the MGT301 – Principles of Marketing book from VU Bookshop Online. Master marketing concepts, strategies, and consumer behavior. Exclusively for Virtual University of Pakistan students. Convenient doorstep delivery available.
MGT301 – Principles of Marketing introduces students to the essential concepts and strategies involved in the marketing process. This course provides an in-depth understanding of the marketing functions, including market research, product development, branding, pricing strategies, promotion, and distribution. Students will explore how companies analyze consumer behavior, segment markets, and position their products and services effectively.
The course highlights the importance of strategic marketing decisions in both domestic and global markets. It covers the fundamentals of developing marketing plans, building customer relationships, and evaluating marketing performance. Students will also gain insights into the evolving trends in digital marketing, social media, and e-commerce, which are crucial for businesses in the modern marketplace.
By the end of the course, students will be equipped with the knowledge and tools to develop and implement effective marketing strategies in various business contexts. They will also learn how to analyze marketing data and adapt to changing market conditions.
Order MGT301 – Principles of Marketing now through VU Bookshop Online and enhance your understanding of marketing at Virtual University.
